Visited my services page yet? Then you’ll know that I offer two types of services: copy coaching and done-for-you copywriting.
And, if you’re needing help with a particular piece of copy (e.g.: the tours on your website, or your About Page), you might be wondering about which option would suit you and your business best.
Why choose done-for-you?
Have a look at the following scenarios. Which of them (if any) do you identify with?
You’re in a hurry.
You’ve set yourself a deadline and you’re determined to meet it. Say, for example, you want all your tours to be written up by the end of next month, so they’re ready to feature on your newly designed website. You know that you’ll never be able to pull this off yourself, as there simply aren’t enough hours in the day.
You have no interest in writing your own copy.
There are many things you love about running a tourism business, but writing isn’t one of them and never will be. The very thought of it gives you the boke, and you’d much rather outsource it to an expert. What’s more, all this talk about ‘tone of voice’ and ‘branding’ leaves you cold. Words are just words aren’t they? You just want a professional to write you copy that converts. Is that too much to ask?
You’re willing to invest money on getting good copy, both now and in the future.
You know that good copywriters don’t come cheap. After all, you’re paying them not just for the time they spend actually writing your copy, but also for the hours they invest in researching your business and honing their own skills and expertise. You also know that you’ll need to make further investments in the future, as your tourism business continues to evolve.
If you recognise yourself in any of these scenarios, then getting your copy done for you might be an option.
Don’t think that done-for-you copywriting will get you completely off the hook though! A good copywriter will involve you in the process from the very start.
They’ll ask you questions that will really get you thinking about your business, your target audience and your offering. The answers you give your chosen copywriter will go towards writing copy that is laser-focused on your audience’s needs. The result? Visitors to your website will feel like you – and the tours you offer – are a perfect fit.
Why choose copy coaching?
Or do you feel more in tune with these perspectives?
You don’t want to keep forking out for copy.
You might change the kind of tours you offer. You might decide to start targeting a new audience. You could even repackage your services altogether. Whether the changes you make are big or small, you’re going to need to update your copy. Do you really want to cough up every time you make a change?
You want to feel more confident about the words you use.
The lessons you learn through copy coaching aren’t just applicable to writing website copy. You can apply the same principles to your social media posts and comments, your email marketing, blog posts and more. You’ll start to understand the psychology of marketing and sales and you’ll be confident your words are hitting home. And when that happens, writing is no longer a chore, it’s fun!
You need the accountability of working with a coach.
You want to write your own copy, but you struggle to get round to it. ‘Start a blog’ or ‘rewrite my tours’ have been on your to-do list for months, but you never seem to get any closer to getting ticking them off.
You need a friendly, experienced guide who will motivate you into setting goals, hold you accountable for these goals and provide you with honest, constructive feedback.
If any of this sounds like you, copy coaching might be the way forward. In that case, take time to find a copy coach who:
- has glowing reviews from satisfied clients
- you feel you would get on with (try a free discovery call with them and don’t proceed if the chemistry isn’t there)
- has proven experience and expertise in their field
Hybrid approaches
Sometimes, though, it’s not as clear cut as wanting done-for-you copy or copy coaching. Could any of the following apply to you?
You want a second pair of eyes on your copy.
Say you’ve written your About Page. You’re pretty happy with it, but you’d like a second opinion. You want a professional to tell you:
- if it reads well
- if there are any unnecessary words
- if it flows well
- if the writing is cohesive
- if its consistent in style and tone
- if there are any careless mistakes
You want your copy edited for SEO.
You’re happy with your copy, and you want to make sure people read it! In that case, you’ll need help in identifying keywords and inputting them in your copy (in a way that doesn’t sound unnatural or clunky).
You need some content planning advice.
Perhaps you feel confident enough about writing, but are stuck for what to write about? Many copywriters will be happy to help you brainstorm ideas for content. You’ll be guaranteed to come away with content ideas to last you into the next year.
Whether you want help with done-for-you copywriting, copy coaching or a more hybrid approach I can help you. I offer a bespoke service to each individual client, so whatever your copywriting needs, I’m confident I can come up with a package to suit you.
Get in touch, and let’s see how I can help you feel more confident about your copy.