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Who are you writing to? The One Reader Rule for Travel Emails

The problem with putting people in boxes I am 50 years old. And sometimes I travel solo. So I suppose...

What to write about in your tourism newsletter?

The No 1  email list killer: not knowing what to write about  Last year I ran a poll on LinkedIn...

Stop waiting for perfect: email marketing tips for tourism businesses

What waiting for ‘perfect’ is costing you For my 50th birthday, my kind and thoughtful sister-in-law got me a typically...

How Voice Coaching Works for Travel Business Owners

The moment the light goes on I always record my coaching sessions. And I transcribe them too. Not out of...

AI vs your voice: why AI can’t be trusted with your travel copy

The big, white robot in the room Ever get that feeling when someone sends you something and you’re 100% sure...
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