Campion Comms

Campion Copy Coaching

Genevieve White talks to clients, coaching them to learn how to write travel and tourism copy.

Imagine the satisfaction of writing your own copy

You know your business and your destination better than anyone else – so why aren’t you shouting about it?

Well, I can think of a few reasons. Any of these sound familiar? 

  • You struggle to find writing inspiration and dread the blank page.
  • You want to sound professional but end up sounding as stiff as a dead sardine.
  • Writing brings about flashbacks to your school days and the red-pen-of-shame.
  • You don’t know how to make your writing persuasive without sounding prickish.
  • When you read over anything you’ve written, your overall feeling is “meh”.

Now just imagine how you’d feel if you had several months of content ideas.

If you felt totally comfortable in your own brand voice.

If you didn’t die a little inside every time you pressed “publish”.  In fact, how amazing would it feel if you wanted to do a little happy dance whenever you read over your own writing?

My copy coaching services could be for you if:

  • you want to write your own copy
  • you can invest time and energy in learning how to do it
  • you lack the budget for done-for-you copywriting

Learn to write words that sell

Want to know the two building blocks of great copy? It’s clarity and confidence every time.

  • Clarity: on who your clients are and what you’re offering them 
  • Confidence: that you (yes, you!) with your unique blend of skills, personality and experience are the best person to deliver on that offer.

The Campion Copy Course is specially tailored to suit your tourism business. Together we’ll take a long, careful look at what you offer, figuring out what makes it unique.

We’ll work on establishing solid foundations (the who and why of your business) before moving onto the nuts and bolts of copywriting. 

Ready to write about your travel and tourism business with confidence? Let’s go.

Price: £550

Here's what happens

  • You complete my pre-coaching questionnaire. I’ll dissect your answers, following up on anything that’s not clear. 
  • I’ll stalk your social-media channels (in a totally non-creepy way, obvs) and analyse your website content and copy.
  • I’ll design two one-and-a-half hour copy coaching sessions, tailored to suit your needs. Together, we’ll negotiate a timeline for your course (ideally the sessions will be spread a couple of weeks apart to allow time for your coursework).
  • We’ll meet online (or in person, if you fancy a wild and windy mini-break) for two 1 and a half hour sessions. Every Copy Boost session is different (see below) but rest assured, it will be tailored to get you the maximum return on your investment.  
  • After each session, you’ll be tasked with writing some copy for your business. You’ll have the opportunity to submit this to me for feedback before publishing it.
  • At the end of the course, you get a two-page PDF. This contains a detailed action-plan for how you can continue developing your copywriting skills.

 

Cover of how-to book on travel and tourism copywriting, Boldly Go. Cover features book title and illustration of a ferry.

.Get yourself on the wait list for my book Boldy Go: Confident Copywriting for Travel, Tourism and Hospitality (out February 2025). In doing so, you’ll bag yourself a generous discount. And get:

  • first dibs on a print copy
  • sneak peeks
  • access to bonus material

“…my best engagement levels in some time.”

What helped me most was Genevieve’s advice on writing with my ideal client in mind. We walked through some examples in the session which was helpful. And I could see immediately how my website copy was speaking more to me than to my client. Lightbulb on!

Genevieve shared some ideas for follower reach and engagement on posts about my new service. I’ve implemented 3 of these and had my best engagement levels in quite some time. The reach of one of these posts led to an industry influencer getting in touch with me which really boosted my confidence. I’ve also had an enquiry about working with an organisation next year on a pipeline project they have.

So, it’s been a delight to work with Genevieve both in terms of the support and insight but importantly — and it’s why we do it — the results I’ve achieved in a short space of time.

Sandra Benn, founder of Chiya and Chai, pouring a cup of tea.

Sandra Benn

Founder of Chiya and Chai

“Brilliant ideas for content that I can share with my target audience.”

Communication was smooth: it was like catching up with a friend from high school.

The structure of the coaching session had a good flow – Genevieve made it interesting by leading me to find the answers rather than just telling me what she knew.

She shared brilliant ideas for content that I can share with my target audience, and I now feel highly motivated to use all the knowledge I’ve gained. I would describe this as a mind opening and motivating experience.







Mirna Cemalovic Kukrica

Mirna Cemalovic Kukrica

Tour guide
Mostarly Guide

“Thorough, in-depth and creative feedback.”

I now feel much more confident and also much more creative when it comes to ideas for posts. I felt a bit out of place before, as I had newly started my Instagram account, but now I feel much better.

Don’t hesitate to contact Genevieve if you need help with your copy. She really listens to your concerns, ideas and perspectives and gives thorough, in-depth and creative feedback.








Angelica Pizzo

Angelica Pizzo

Tour guide and
tour manager

“our time was laser focused and fully relevant to what I needed.”

Genevieve was able to do so many things which have helped me understand the way I should present myself on my website. Yes, words DO play an important role, but I was given so many more ways in which my voice and personality could shine through.

What was really impressive was that her ability to help me understand the changes I need to make came from her excellent understanding of what I did.

Her communication before the online coaching session ensured our time was laser focused and fully relevant to what I needed and wanted from the session.

As a result of the session with Genevieve I feel very positive about moving forward!

Robert Howie

Robert Howie

Tour guide
Historic Edinburgh Tours

Keep In Touch

If you’d like to hear more from me, join Club Campion. You’ll get:

  • travel and tourism industry insights
  • industry specific copywriting tips
  • the odd story about life in the UK’s most northerly archipelago

Join Club Campion!

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Want to work with me? Apply here:

Tell me what you need. Please include a link to your website (if you have one) and your socials.

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