Campion Comms

Learn to Write Words That Sell

Copy that connects, compels and converts – without hiring a writer every time you want to update your tour page or homepage.

Clarity and Confidence Are Your Secret Weapons

  • Clarity about who your dream guests are and what you’re offering them
  • Confidence that you – yes, you, with all your know-how and lived experience – are the best person to deliver it

Who better to write about your business than you?

But maybe right now…

  • The blank page feels like your worst enemy
  • You can’t strike the right tone – either too stiff (hello LinkedIn robot) or too casual (hello emoji overload)
  • You’re unsure what makes good copy, let alone how to write it
  • Every post feels “meh”, and pressing publish gives you a mild identity crisis
Genevieve White talks to clients, coaching them to learn how to write travel and tourism copy.

Choose Your Copy Adventure

Start small or go all in – whatever floats your copy boat.

Boldly Go — £8 ebook / £15 print

A no-nonsense guide to travel and tourism copy that actually works

  • 10 bitesize chapters
  • Practical tasks you can apply straight away
  • Covers web copy, emails, blogs, social posts and more
  • Jargon-free, fluff-free and friendly

✅You want a self-guided resource
✅ You learn best by doing
✅ Your budget’s tighter than a Ryanair baggage allowance

Bigger & Bolder — £115

The book + my feedback on your writing

  • Includes everything in Boldly Go
  • Plus my personal feedback on any piece of copy you write using one of the book’s tasks
  • You can send web copy, blog post, email sequence, social posts – whatever you like
  • You’ll get constructive comments to boost confidence and sharpen your words

✅ You want reassurance + accountability
✅ You’d love expert feedback
✅ You’re not ready for full coaching – but still want results

Campion Copy Passport – £550

Tailored copy coaching sessions, built around your business

  • Pre-session questionnaire & prep review
  • Two 90-minute sessions over Zoom (a couple weeks apart)
  • Between-session tasks with written feedback
  • Final 2-page action plan to keep your momentum going

✅ You want strategic support
✅ You’re launching or rebranding
✅ You want long-term writing confidence

Want to work with me? Apply here:

Tell me what you need. Please include a link to your website (if you have one) and your socials.


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