Campion Comms

Copy coaching

Because meaningful travel deserves meaningful copy too.

Sure, hiring a copywriter can be a brilliant investment. But for small tourism businesses, it’s not always sustainable, especially if you want to update your website regularly, send emails, post on social media or tweak a tour description mid-season.

And you should be able to do those things, without having to rewrite your whole site or fork out every time.

That’s why I offer copy coaching.

I believe small, values-led businesses, especially those creating  experiences that attract purposeful travellers, are the best people to write about what they do.

You know your guests. You know your place. But what often gets in the way is confidence, clarity and, let’s be honest, time.

Maybe you don’t know who you’re writing to. Maybe your tone shifts every time you sit down to write. Maybe you’re haunted by the red pen of your old English teacher.

I help you build the skills and confidence to write in a voice that sounds like you, speaks to thoughtful travellers who value what you truly offer and feels good to hit ‘send’ on.

It’s not just about grammar and flow. My coaching blends copy strategy, guest psychology (particularly what motivates purposeful travellers to choose authentic experiences over mass tourism), storytelling, and a deep understanding of how travellers make decisions, all shaped around your business and your goals.

 

Choose Your Copy Adventure

Start small or go all in – whatever floats your copy boat.

Boldly Go – £8 ebook / £15 print

Your no-nonsense guide to copywriting that attracts purposeful travellers

  • 10 focused chapters that get straight to the point
  • Practical exercises you can implement immediately
  • Covers websites, emails, blogs, social media and more
  • Clear, actionable advice without the jargon

Best choice if: you learn best through hands-on practice (and your budget’s tighter than a Ryan Air baggage allowance).

Bigger & Bolder – £115

The book +  my expert feedback on your copy

Includes everything in Boldly Go

  • Plus my personal feedback on any 3 pieces of copy based on the book’s exercises
  • Submit website copy, blog posts, email sequences, social content – your choice!
  • Get actionable insights to build confidence and strengthen your messaging

Best choice if: you want expert guidance and accountability and you’d value professional feedback on your writing.

Deep Travel Copy Blueprint – £550

Strategic copy coaching designed around your travel business

  • Pre-session strategy questionnaire and detailed review
  • Two focused 90-minute Zoom sessions (spaced for maximum impact)
  • Practical assignments with expert written feedback
  • Personalized 2-page action plan to maintain your progress

Best choice if: you’re launching, rebranding, or refining your message and want lasting confidence in your copywriting skills.

Want to work with me? Apply here:

Tell me what you need. Please include a link to your website (if you have one) and your socials.


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