Sure, hiring a copywriter can be a brilliant investment. But for small tourism businesses, it’s not always sustainable, especially if you want to update your website regularly, send emails, post on social media or tweak a tour description mid-season.

And you should be able to do those things, without having to rewrite your whole site or fork out every time.

That’s why I offer copy coaching.

I believe small, values-led businesses, especially those creating  experiences that attract purposeful travellers, are the best people to write about what they do.

You know your guests. You know your place. But what often gets in the way is confidence, clarity and, let’s be honest, time.

Maybe you don’t know who you’re writing to. Maybe your tone shifts every time you sit down to write. Maybe you’re haunted by the red pen of your old English teacher.

I help you build the skills and confidence to write in a voice that sounds like you, speaks to thoughtful travellers who value what you truly offer and feels good to hit ‘send’ on.

It’s not just about grammar and flow. My coaching blends copy strategy, guest psychology (particularly what motivates purposeful travellers to choose authentic experiences over mass tourism), storytelling, and a deep understanding of how travellers make decisions, all shaped around your business and your goals.