Want to build your online presence, find more clients and make more money?

Feel your online presence doesn't reflect the real you? Worried about sinking into oblivion in a saturated tour market? Want more money but scared to raise your prices?

It doesn't have to be this way. 

As a tour professional, you can choose the kind of work you do and create the lifestyle you want. How? Through what you write, that's how!

Words have the magical power to woo your audience, attracting your dream clients and driving more sales.

Campion

 

Copy







So how can I help you DO ALL THIS?

Dear reader, I’m so glad you asked!

Hi, I'm Genevieve

EXPERIENCED COPYWRITER AND COACH

  • I’m a certified copywriter with a SEO specialism. 
  • I’ve over 10 years of writing and editing experience with a wide range of clients, including the successful editorship of local magazine, Shetland Life.
  • I’ve been an educator for over 20 years, specialising in teaching writing and teaching English to Speakers of Other Languages (ESOL).
  • I have a lifelong obsession with travel, and my bucket list of places to see is a constant work in progress!
Hadrian Harris

Online language teacher

I sought assistance and guidance online and came across Genny. From our initial interaction to the conclusion, I found Genny to be highly professional, knowledgeable, and approachable. I was pleasantly surprised by her ability to analyze and explain concepts in clear, straightforward English, alleviating my initial worry about encountering technical jargon. The entire experience was exceptionally productive, leaving me thoroughly satisfied. Genny has provided valuable insights, helping me andmy business gain a clearer vision of our goals and, more importantly, the steps to achieve them. If you’re contemplating her services and are concerned about the value for money, rest assured; the service has proven to be excellent value, saving me significant time and preventing me from navigating in uncertainty.

A range of options

What suits you best?

Copy Boost

Pondering over a pesky piece of copy? Worrying about the words on your Sales Page? Mulling over your marketing emails?

Sounds like you need a copy boost.

Over one laser-focused session, we’ll clean up your copy, comb out the tangles and get it looking so sharp it will be guaranteed to turn heads.  

Campion VIP

Need a more sustained approach to help you tackle your copywriting challenges?

Then my 6-week 1-2-1 programme could be for you. 

We’ll take a long, hard look at your business, branding and goals. Then we'll identify what you need to be writing and how you should be writing it. You’ll be given weekly tasks, along with clear actionable feedback to help your writing dazzle.

Campion Global

Do you feel your English is letting you down when it comes to selling? Maybe you're worried about making grammatical errors. Or is your English too ‘textbook’, and not real-world enough?

As an experienced English teacher, I can help you with that. In my 6-week 1-2-1 programme, we’ll identify your challenges with written English, and focus on overcoming them so you can write posts that make your business pop!

Bespoke copywriting service

Need your copy written urgently by someone who will follow your brief and deliver on time?

Or, as Lionel Ritchie might say: 'Hello, is it me you're looking for?'

I can distill the essence of your brand into words that will get your readers falling over themselves to buy from you. 



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Let's have a quick chat about your business, your project goals and what you need from me, If I think I can help, I’ll send you a quote.

You’ll then need to fill in a questionnaire to help me dig a little deeper into your brand, and if I have no further questions I'll get to work. 

"Brilliant ideas for content that I can share with my target audience"

Communication was smooth: it was like catching up with a friend from high school. The structure of the coaching session had a good flow – Genevieve made it interesting by leading me to find the answers rather than just telling me what she knew. She shared brilliant ideas for content that I can share with my target audience, and I now feel highly motivated to use all the knowledge I've gained. I would describe this as a mind opening and motivating experience.

Mirna Cemalovic Kukrica  
Tour guide, Mostarly Guide

As a result of the session with Genevieve, I feel very positive about moving forward!

Genevieve was able to do so many things which have helped me understand the way I should present myself on my website. Yes, words DO play an important role, but I was given so many more ways in which my voice and personality’could shine through. What was really impressive was that her ability to help me understand the changes I need to make came from her excellent understanding of what I did. Her communication before the online coaching session ensured our time was laser focused and fully relevant to what I needed and wanted from the session.

Robert Howie 
Tour guide, Historic Edinburgh Tours

COPY BOOST

£249

Here’s what happens: 

You ping me the offending copy along with a line or two about what's bugging you about it.

We'll meet online to clean it up, comb out its tangles and make it sparkle. 

You’ll receive my detailed feedback on your writing, along with actionable goals to work on.


What you'll get:

  • A questionnaire which will help me understand your business mission and goals
  • A one hour coaching session where we perform a live makeover on your copy
  • A two-page PDF containing detailed feedback on your writing, along with the rewritten copy. Plus a tailor-made action plan to help you navigate your personal writing challenges

Campion VIP 1-1

£2,500

Here’s what happens: 

You tell me all about your business and share your copywriting challenges.

 I’ll create 6 sessions tailored to your copywriting needs and your business goals.

You’ll receive weekly writing tasks and submit them to me for feedback.

In our weekly sessions, we’ll look at examples of effective copywriting

and analyse how it works.

You’ll be able to contact me throughout the 6 weeks with questions or concerns.

At the end of the course, you’ll receive a personalised action plan to help you continue to smash your copywriting goals.


  • A free, 15 minute call so that we can meet and discover a bit more about you and your business
  • A questionnaire which will help me understand your business mission and goals
  • A personalised coaching schedule tailored to help you meet these goals
  • A weekly PDF containing 2 homework tasks (estimated completion time: 1.5-2 hours)
  • Detailed feedback on your homework tasks, delivered within 2 working days
  • 6 one-hour long 1-2-1 coaching sessions (1 per week)
  • Recordings and transcripts of all 6 sessions
  • My help and support whenever you need it, for the duration of the programme
  • A PDF containing a personalised action plan, highlighting areas for future development

Campion International VIP 1-1

£2,500

Here’s what happens: 

You tell me all about your business and share your challenges with the English language.

I’ll create 6 sessions tailored to your language needs and your business goals.

You’ll receive weekly writing tasks and submit them to me for feedback.

In our weekly sessions, we’ll look at examples of effective copywriting, analysing the

language used and how it works.

You’ll be able to contact me throughout the 6 weeks with questions or concerns.

At the end of the course, you’ll receive a personalised action plan to help you continue to smash your copywriting goals.


  • A free, 15 minute call so that we can meet and discover a bit more about you and your business
  • A questionnaire which will help me understand your language level, business mission, and goals
  • A personalised coaching schedule tailored to help you meet these goals
  • A weekly PDF containing 2 homework tasks (estimated completion time: 1.5-2 hours)
  • Detailed feedback on your homework tasks, delivered within 2 working days
  • 6 one hour long 1-2-1 coaching sessions (1 per week)
  • Recordings and transcripts of all 6 sessions
  • My help and support whenever you need it, for the duration of the programme
  • A PDF containing a personalised action plan, highlighting areas for future development

Frequently Asked Questions

How much time will I need to invest in the 1-1 programme?

You should set aside a minimum of four hours per week to cover the coaching sessions, the homework tasks and reading the feedback I send you on your work.

Is now the time to invest my money in this course?

You must feel that your copy could be working harder for you – am I right? By doing this course, you will develop confidence in writing copy, enabling you to increase your visibility, grow your audience and make more money. When it comes to making more money, the best time is always going to be now!

Can I pay in instalments?

You can pay for the Campion 1-2-1 VIP course in two instalments of £1250: one to secure your spot, the next at the end of week 3, and the final instalment at the beginning of week 8.

I don’t have time to do a course. Can’t you write my copy for me?

Of course! Check out my Bespoke Copywriting Service offer. And I totally get it – life is busy. But – and this is a BIG but – next time you have a moment, do consider investing the time to do my Campion 1-2-1 VIP course. Imagine being able to confidently write your own stuff – how liberating would that be? And much more sustainable for your business in the long-run too.

I’m just rubbish at writing. How could you fix that?

Try me. Over the course of my lengthy career, I’ve worked with Hungarian generals, Scottish teenagers, care home residents, Polish fish factory workers and adults at creative writing night-classes. If I had a pound for every person I’ve met who still bears the scars of childhood English lessons I would be a very rich woman! The good news is that writing great copy is a skill that can be learned, and it is more about mindset and attitude than it is full-stops and grammar (although not gonna lie, they’re important too). Trust me, I’ve got you!

Do you do a group programme?

I love a good group programme, and I will be launching Campion Club Class towards the end of 2024. If you’d like to be notified in advance of this starting, join the wait list.

Where is Shetland, anyway?

Shetland is a group of islands in the middle of the North Sea. The wind-swept archipelago is part of the UK, but is as close to Norway as it is to northern Scotland. A 12-hour ferry journey away from mainland Scotland, you could say it’s a little remote! It’s wonderful though! Come visit!