My copywriting services
Let’s face it, no matter how much you love your business, you’re in it to make money.
And to make money, you need to rise above the noise. You must distil the essence of who you are in what you do in words.
- Words that inspire, inform and ooze charisma
- Words that will bury themselves into your customer’s ear and stay there.
- Words that will ratchet up the FOMO so hard that their hands will shake with excitement as they fumble for their credit cards.
Dialling it in with AI-generated drivel just doesn’t cut it. No one’s buying that “hidden gems” guff anymore.
Stand-out copy takes time and skill to write. And that’s where I can help you.
Here’s what I offer:
Tour itineraries
Your tour itineraries must generate such severe FOMO that your customers can’t bear the thought of not pressing that “Book” button.
Blog posts
Those dry-as-dandruff bot-written posts don’t fool anyone.
Work with me, and I’ll write posts that get you read and get you seen.
Holiday home listings
Revamping your holiday home listings and website copy is a surefire way to increase your bookings…
Emails and newsletters
Not to brag (okay, I’m bragging) but my emails get opened and read. They also get replies and sell my services…
Leaflets and brochures
Who wants old-fashioned print media?
Chances are, more folk than you’d think…
Campion pick n’ mix
You love your tourism business, but why has writing about it turned into pretty much a full-time job?…
Retainer service
If you’d like to tick copywriting off your list of things to worry about, my retainer service could be the ideal solution…
“...a great communicator.”
Highly recommend to anyone, anywhere in the world! Distance doesn’t matter when you have a great communicator working with you.
“...couldn’t be more thrilled with the results.”
Genevieve took the initial ideas and transformed them into engaging content that really captures the essence of what we are trying to get across to our target audience. I was pleasantly surprised by how she was able to elevate everything without using too much text, which is exactly what we wanted for our website. As for the copy she wrote, we couldn’t be happier. It not only effectively communicates our brand’s message, but also speaks directly to the needs of Optimum Chauffeur Drive’s customers.
Without hesitation, I would recommend Genevieve to anyone in need of website copywriting or rewriting.
“...improved copy but very much in my own voice.”
I was slightly apprehensive about the process as most of my text had already been written and I didn’t want to have to start from scratch but Genevieve was very understanding and supportive and together we were able to improve it all.
She is a good listener and understood what I was trying to say. Her input was invaluable and made me feel much more confident. The result is improved copy but still very much in my own voice.
I would recommend her service to anyone writing their own copy.
FAQs
1. Where are you based?
I live and work in Shetland, a wild and windswept archipelago in the North Sea.
2. What locations do you write for?
I work remotely, which means I can take off on a sun-drenched safari for the day while wrapped up in my winter woollies at home – and still make it to nursery in time to pick up my daughter.
Imaginary travel is a huge perk of the job for me – though I can write on location if you’re willing to pay my fare!
3. Do you meet clients face to face or virtually?
If you don’t live in Shetland, we’ll be meeting virtually – unless you fancy an invigorating mini-break? I’m happy to communicate whichever way you prefer though: WhatsApp, Zoom or a good ole-fashioned telephone call.
4. Why doesn’t your website have fixed prices?
Because every job is different, and I’ll need to find out what you need before suggesting a price. Once I’ve sent you my quote, there’ll be no hard feelings on my part if you choose not to take me up on it.
5. Will you copy edit something I’ve written?
Yes, I can do. Send me your draft, and I’ll send you a quote based on how long I reckon it’ll take me.
6. How quickly can you turn stuff around?
That depends on the size of the project. My services are in high demand, but once we’ve got the ball rolling, I’ll do my best to meet your schedule. And you’ll find I’m great at keeping in touch to let you know how the work is progressing.
7. What format will you submit the copy in?
I usually use Word, but I’m open to other suggestions. And if you’d like me to make the changes directly onto your website, I can do that too.
8. Why do I need your help when I’ve got AI?
AI certainly has its uses (it’s great for generating ideas!) but if you’re relying on it to bash out your copy for you, don’t expect to be overwhelmed by bookings any time soon.
The thing is, AI is great at scraping the internet and putting together grammatically correct text fast. But what it comes up with is so unlike how real people speak that your customers will soon smell a big, robotic rat.
Plus, AI doesn’t do originality. You, on the other hand, have a lifetime of knowledge and experience of your destination. I can help get this all out and into words that will have customers queuing up to book your services. And THAT is something AI cannot do.
Keep In Touch
If you’d like to hear more from me, join Club Campion. You’ll get:
- travel and tourism industry insights
- industry specific copywriting tips
- the odd story about life in the UK’s most northerly archipelago
Get yourself on the wait list for my book Boldy Go: Confident Copywriting for Travel, Tourism and Hospitality (out February 2025).
Want to work with me? Apply here:
Tell me what you need. Please include a link to your website (if you have one) and your socials.