Imagine being able to write clear, confident copy.
Campion Copy Passport
What is The Copy Passport?
Campion Copy Passport Get clear, confident copy that books more of the right guests.
A premium 1:1 copy coaching experience for tourism professionals who want to write with purpose, personality and confidence.
Simply put, this is your single ticket to magnetic messaging. In two focused 90-minute sessions, we’ll unpack your message, sharpen your voice, and work magic on your copy so your ideal customers are left in no doubt that you’re the one for them
When the words won’t come
You love your business, so why is it so bloomin’ hard to write about it? When you sit down to put it into words, the page stays blank or worse, the copy you write sounds like you’ve had the life sucked out of you.
Perhaps you dread the blank page, or struggle to sound human and professional without slipping into blandness. Maybe writing reminds you of school days and the dreaded red pen, or you worry about sounding too pushy or too boring. Or perhaps you can’t read back what you’ve written without cringing…
What’s Included
Investment: £550 for two 90-minute 1:1 coaching sessions, personalised prep tasks, tailored feedback, and a clear copy action plan built around your business.
Ready to get started?
Session 1: Setting Your Compass
We’ll get clear on who you’re writing for and how to speak to them in a way that feels natural, not forced. You’ll receive bespoke tasks before we meet-designed specifically for your business-to help you reflect, gather inspiration, and start warming up your voice.
In the session, we’ll decode your dream guest: who they are, what they crave, and how to make your message resonate. From there, we’ll shape the story you want to tell, outline the kind of content that supports your goals, and refine the voice that feels most like you-so you’re writing with ease, not effort.
- A clear picture of your dream guest, what they value, and how to write with them in mind
- Message positioning
- Content pillar planning
- Brand tone + voice review
- Quick wins for current copy
- Bespoke tasks tailored to your business, with the chance to submit writing for feedback before our next session
Session 2: Hitting Your Stride
Bring a piece of content you want to improve (About page, blog, listing, etc.) and we’ll shape it together. You’ll get practical tools and a repeatable method to write with more ease, authenticity and strategy.
- Copywriting techniques grounded in buyer psychology
- Storytelling strategies that frame your guest as the hero
- How to use AI without sounding like a robot (and what to avoid)
- Editing and proofreading tips to tighten and polish your work
- SEO for humans-so you get found without sounding forced
- Repurposing and planning hacks to make your content go further
Where we apply it is up to you
We’ll focus on the copy that matters most to you-your website, About page, emails, listings-whatever will move the needle. And you’ll walk away with tools to keep that clarity and confidence going.
Because good copy is good copy, non?
You’ll Also Get
- Mini audit of one key piece of copy
- Worksheets and templates tailored to your brand
- A 2-page action plan to keep your copy on track
- Follow-up email support for 1 week
Copy Passport is for you if you’re…
- A small business owner who wants your words to reflect the heart of what you offer Ready to roll up your sleeves and give writing a proper go
- Drawn to creativity, storytelling, and making meaningful connections
- Excited to build something that feels fresh, clear and unmistakably you
Copy Passport is not for you if…
- You’re short on time or headspace to explore your message and audience
- You’re looking for a done-for-you service with zero input
- You hate writing and have no interest in learning how to make it work for you
Why I Created the Campion Copy Passport
I’ve been teaching-in one form or another-for over 20 years, so I’m no stranger to helping people grow in confidence and skill. My background in English Language Teaching means I know how to write clearly and creatively for a global audience. And my business advisory role has taught me that great copy isn’t just about sounding good-it’s about strategy, results and building real relationships.
And honestly? I’ve seen too many brilliant small businesses pay good money for words they’ll end up rewriting. That never sat right with me. I’d rather equip you with the tools, structure and confidence to say what you really mean-and say it well.
Clients tell me our sessions feel like chatting with someone who just gets them. They walk away with clearer copy, more confidence, and often a few lightbulb moments that stick long after we wrap up. It’s practical, empowering support that helps you write better now-and better next time, too.
Kerstin Devine
Founder and Guide, Devine Tours of ScotlandWhether you are a newbie to copywriting or have attempted to do it for some time, this book is the perfect road map to finding your own tone of voice in speaking to your dream clients. An essential tool in the copywriting tool box of any small travel, tourism and hospitality business.
Benjamin Rhatigan
Co-founder and Strategy Director, Arrival ProjectsGenevieve's personable, approachable tone engages from the outset, but it's the actionable tips that really kept me reading. She takes her accumulated knowledge of copywriting from across a broad spectrum of tourism, travel, and other endeavours and digests it into functional lessons you can use immediately.
Ready to write copy you’re proud of?
Contact me to book your sessions on the Campion Copy Passport and start connecting with the guests you actually want.
£550.00
Tailored copy coaching sessions, built around your business
- Pre-session questionnaire & prep review
- Two 90-minute sessions over Zoom (a couple weeks apart)
- Between-session tasks with written feedback
- Final 2-page action plan to keep your momentum going
✅ You want strategic support
✅ You’re launching or rebranding
✅ You want long-term writing confidence