Words that attract your ideal guests.
Hullo, I’m Genevieve. I help tour guides, tour operators and DMCs attract purposeful travellers and build loyal, lasting relationships with them.
Any of this sound familiar?
You create meaningful experiences for travellers, but the words you write aren’t attracting your ideal guests.
- You’re fed up with competing on price when what you provide goes far beyond the bucket list.
- Your website attracts guests looking for cheap stays, not the thoughtful travellers who appreciate genuine connections.
- You struggle to communicate what makes your approach different.
- Your copy feels generic when you know your offering is anything BUT.
- You want to work with travellers who return year after year and rave about you to their pals.
If this has you nodding along in recognition, I’m here to help you find the words that work.
I can write your copy for you, or guide you as you write it yourself.
Either way, you’ll get clear on who you’re speaking to, what you want to say, and how to say it in a way that feels like you.
With my support, your words can build connection and help bring the right guests your way.
Here are just a few of the brands I’ve helped:
Good copy pays for itself.
That’s why 80% of my clients return for more, and why the travel businesses I work with attract guests who stay longer, spend more, and come back year after year.
Browse my copywriting portfolio to see how I’ve helped hosts and operators connect with travellers who appreciate what they offer.
“We’re now getting a significant number of enquiries, especially for multi-day tours”
She also responded graciously to feedback and submitted redrafts promptly. In terms of results, we’re now getting a significant number of enquiries, especially for multi-day tours so we’re satisfied with the progress so far.
Genevieve is approachable, reliable and great at what she does. I recommend her!
“Genevieve’s work has helped attract thousands of visitors”
Genevieve’s writing is always professional and sticks to the brief. She has a good understanding of the Promote Shetland brand and provides copy that is clear, creative and compelling.
As part of the team of regular Promote Shetland contributors Genevieve’s work has helped attract thousands of visitors to shetland.org – promoting the islands as an excellent place to live, work, visit, study and invest.
Genevieve’s friendly but professional approach makes working together easy.
Join the club.
Travel pro? Copy curious? Story seeker?
Join my inner circle and get regular emails with:
copywriting strategies that help you attract purposeful travellers (not just any bookers)
stories from Shetland and insights on building lasting guest relationships
a front-row seat for trends, tips, and tales from my LinkedIn Live chats with tour pros around the world
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