Campion Comms

Your dream guests? Let’s write to them.

Portrait of Genevieve White, travel, tourism and hospitality copywriter, drinking coffee in local cafe.

You need copy that:

  • helps you stand out from the crowd
  • makes you irresistible to potential clients
  • gives your bookings an almighty boost

I’m here to help you find the words that work.

Website copy, blog posts, press releases, direct mail – if it involves words, I can help. But this isn’t just about picking the right ones. It’s about getting into the minds of your customers, showing them exactly what they’re craving, and making it ridiculously easy to say YES to your offer.

That’s when the magic happens (and the credit cards come out).

Here are just a few of the brands I’ve helped:

I write copy that brings in more bookings. That’s why 80 percent of my clients come back for more. My services don’t come cheap (word wrangling takes time and skill) but good copy is an investment you won’t regret.

You can find my copywriting portfolio here.

“We’re now getting a significant number of enquiries, especially for multi-day tours”

I was delighted with the tour descriptions Genevieve wrote for my website and found her responsive and accommodating from beginning to end. I needed the work turned around fast, and was impressed that Genevieve was able to deliver quality copy on schedule, even uploading it directly to my website to save me the hassle.

She also responded graciously to feedback and submitted redrafts promptly. In terms of results, we’re now getting a significant number of enquiries, especially for multi-day tours so we’re satisfied with the progress so far.

Genevieve is approachable, reliable and great at what she does. I recommend her!



David Garcia

David Garcia

Founder and Lead Guide
Bespoke England Tours

“Genevieve’s work has helped attract thousands of visitors”

Having previously worked with Genevieve at The Shetland Times and Shetland Life magazine, I knew she had an engaging writing style that would appeal to the Promote Shetland audience.

Genevieve’s writing is always professional and sticks to the brief. She has a good understanding of the Promote Shetland brand and provides copy that is clear, creative and compelling.

As part of the team of regular Promote Shetland contributors Genevieve’s work has helped attract thousands of visitors to shetland.org – promoting the islands as an excellent place to live, work, visit, study and invest.

Genevieve’s friendly but professional approach makes working together easy.

Adam Civico

Adam Civico

Head of Content Marketing
Promote Shetland

Join the club.

Travel pro? Copy nerd? Just curious?

Join my inner circle for:

  • Copywriting tips tailored to the travel and tourism industry

  • Behind-the-scenes stories from the UK’s most northerly archipelago

  • A front-row seat for trends, tips, and tales from my LinkedIn Live chats with tour pros around the world

Join Club Campion!

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