LOST FOR WORDS? YOu need... 

Travel copywriting that takes you places.


Hey, travel and tourism professionals of the world! I'm Genevieve and I’m here to help you WRITE CONFIDENT COPY, attract your dream clients and make more money.

You’re a hard-working tourism professional, just itching to share your dream destination with your ideal clients. You’re friendly, knowledgeable, and enthusiastic. So how come you’re not beating off your ideal clients with a stick? Why is it that your tours are never fully booked? And why on earth are you charging less than you’re worth? Could it be that your marketing copy is just not cutting it?

Let me help you with that. I’m a certified copywriter based in the wild and beautiful Shetland Islands. I’ve been an educator for 20 years, a freelance writer for 10, and have had the travel bug for as long as I can remember. Now I’m combining these three passions to help travel and tourism professionals like you write great marketing copy, get more customers and make more money.


Get great travel copy

Understand the hows and whys of travel and tourism copywriting. Discover the power of storytelling and explore your unique tone of voice.

Master your message

Crystallise your marketing message. I'll get right under the bonnet of your business to make sure your offer comes across loud and clear. 

Be seen and heard 

Feeling invisible? Get to grips with SEO, so your clients can find you easily. Let me help you create fresh, shareable content to give your tourism business a boost. 

Feel copy-confident 

Overcome your personal writing challenges. With my support, you'll feel proud of the way your business comes across in your marketing communications. 

“

Adam Civico, 

Head of Content Marketing,

Promote Shetland

Genevieve’s writing is always professional and sticks to the brief. She has a solid understanding of the Promote Shetland brand and provides copy that is clear, creative and compelling.


You’re passionate about your tourism business, so why does writing about it feel so hard?

Maybe you’re:

  

·  lacking confidence in your writing ability 

·  struggling to grow your audience

·  finding it impossible to know if your content is hitting the spot

·  running out of ideas for social media posts and emails

·  not getting enough bookings 




SO HOW CAN I HELP YOU WITH THAT?

Take a look at

My Services