Words that attract your ideal guests.
Hullo, I’m Genevieve, a travel and tourism copywriter with a simple belief: connection comes before conversion.
I help tour guides, tour operators and DMCs communicate what makes them different, so they can attract their ideal travellers, the kind that return year after year.
Some clients hand the writing over to me completely. Others want to find their own writing voice with a copy coach (me!) cheering them on. I love doing both.
Any of this sound familiar?
You create meaningful experiences for travellers, but the words you write aren’t attracting your ideal guests.
- You’re fed up with competing on price when what you provide goes far beyond the bucket list.
- You struggle to communicate what makes your approach different.
- Your copy feels generic when you know your offering is anything BUT.
If this has you nodding along in recognition, I’m here to help you find the words that work.
I can write your copy for you, or guide you as you write it yourself.
Either way, you’ll get clear on who you’re speaking to, what you want to say, and how to say it in a way that feels like you.
With my support, your words can build connection and help bring the right guests your way.
Good copy pays for itself.
80% of my clients return for more. That’s because the travel brands I work with attract guests who stay longer, spend more, and come back year after year.
Browse my copywriting portfolio to see how I’ve helped tour operators and travel businesses connect with travellers who appreciate what they offer.
“We’re now getting a significant number of enquiries, especially for multi-day tours”
She also responded graciously to feedback and submitted redrafts promptly. In terms of results, we’re now getting a significant number of enquiries, especially for multi-day tours so we’re satisfied with the progress so far.
Genevieve is approachable, reliable and great at what she does. I recommend her!
“Genevieve’s work has helped attract thousands of visitors”
Genevieve’s writing is always professional and sticks to the brief. She has a good understanding of the Promote Shetland brand and provides copy that is clear, creative and compelling.
As part of the team of regular Promote Shetland contributors Genevieve’s work has helped attract thousands of visitors to shetland.org – promoting the islands as an excellent place to live, work, visit, study and invest.
Genevieve’s friendly but professional approach makes working together easy.
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