Stop Funding OTAs.
Start Building Your Audience.
(Hint: your best guests are already on your email list.)
You’ve built a travel experience worth coming back to. Help your ideal travellers find you (and become your number one fans) without handing a middleman the credit, or the commission.
The Golden Inbox is my 12-week email programme for tour operators and DMCs who are ready to own their audience and fill their calendar with direct bookings.
Email is yours.
Build the relationships and the bookings will (almost) look after themselves.
You see, the travel businesses that thrive long-term aren’t the ones with the cleverest promotions. They’re the ones whose guests feel seen and understood: before they book, while they travel, and long after they’re home.
Email is where that connection happens. And the great thing about email? There’s no algorithm. No commission. No middleman, greasing their sweaty palms with your hard-earned pennies.
.
"Yeah, but emails don't convert."
So if email is so flipping magical, why isn’t it working for you?
Right now, you’re sitting in the departure lounge: a kind of email purgatory. You know what IS possible with emails — you’re just not quite seeing it yet.
Maybe you’re still shelling out commission to OTAs every single month. Maybe guests are opening your emails but not clicking, not booking, not replying. Maybe you’re not even sure you’d want to read your own emails — so why would anyone else?
Or maybe your list is just sitting there, full of people who chose you once, and you’ve no idea what to say to them or how often to say it.
Sound familiar?
Add Your Heading Text Here
“We’re now getting a significant number of enquiries, especially for multi-day tours”
She also responded graciously to feedback and submitted redrafts promptly. In terms of results, we’re now getting a significant number of enquiries, especially for multi-day tours so we’re satisfied with the progress so far.
Genevieve is approachable, reliable and great at what she does. I recommend her!
“Genevieve’s work has helped attract thousands of visitors”
Genevieve’s writing is always professional and sticks to the brief. She has a good understanding of the Promote Shetland brand and provides copy that is clear, creative and compelling.
As part of the team of regular Promote Shetland contributors Genevieve’s work has helped attract thousands of visitors to shetland.org – promoting the islands as an excellent place to live, work, visit, study and invest.
Genevieve’s friendly but professional approach makes working together easy.
Join the club.
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copywriting strategies that help you attract purposeful travellers (not just any bookers)
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