Campion Comms

Copywriting for travel, tourism and hospitality

You need copy that:

helps you stand out from the crowd
makes you irresistible to potential clients
gives your bookings an almighty boost

I’m here to help you find the words you need.

And when I say words, I mean all kinds of words. Words for websites, direct mail, blog posts and press releases.

Hardworking words that pin down what’s special about your service and destination and catapult you head and shoulders above your competition.

But great travel, tourism and hospitality copy isn’t just about choosing the right words. It’s about figuring out who you’re talking to, finding out what makes them tick, then reflecting their dreams back at them.

That’s when the magic happens (and the credit cards come out).

Here are just a few of the brands I’ve helped:

I write copy that brings in more bookings. That’s why 80 percent of my clients come back for more. My services don’t come cheap (word wrangling takes time and skill) but good copy is an investment you won’t regret.

You can find my copywriting portfolio here.

“We’re now getting a significant number of enquiries, especially for multi-day tours”

I was delighted with the tour descriptions Genevieve wrote for my website and found her responsive and accommodating from beginning to end. I needed the work turned around fast, and was impressed that Genevieve was able to deliver quality copy on schedule, even uploading it directly to my website to save me the hassle.

She also responded graciously to feedback and submitted redrafts promptly. In terms of results, we’re now getting a significant number of enquiries, especially for multi-day tours so we’re satisfied with the progress so far.

Genevieve is approachable, reliable and great at what she does. I recommend her!

David Garcia

Founder and Lead Guide
Bespoke England Tours

“Genevieve’s work has helped attract thousands of visitors”

Having previously worked with Genevieve at The Shetland Times and Shetland Life magazine, I knew she had an engaging writing style that would appeal to the Promote Shetland audience.

Genevieve’s writing is always professional and sticks to the brief. She has a good understanding of the Promote Shetland brand and provides copy that is clear, creative and compelling.

As part of the team of regular Promote Shetland contributors Genevieve’s work has helped attract thousands of visitors to shetland.org – promoting the islands as an excellent place to live, work, visit, study and invest.

Genevieve’s friendly but professional approach makes working together easy.

Adam Civico

Head of Content Marketing
Promote Shetland

Keep In Touch

If you’d like to hear more from me, join Club Campion. You’ll get:

travel and tourism industry insights
industry specific copywriting tips
the odd story about life in the UK’s most northerly archipelago

Get yourself on the wait list for my book Boldy Go: Confident Copywriting for Travel, Tourism and Hospitality (out February 2025).

Want to work with me? Apply here:

Tell me what you need. Please include a link to your website (if you have one) and your socials.