Strategic copywriting for meaningful travel
Feeling stuck with your words?
You know you offer something special, but your guests don’t always seem to see it that way.
Maybe you’ve tried to make your copy appeal to everyone, just to be safe, but instead of attracting more of the right guests, it’s falling flat.
You’re unsure of the tone to use, so your writing ends up sounding formal, generic, or just not like you.
When time’s tight, content becomes sporadic and stressful. You know consistency matters, but the ideas and the energy just aren’t there.
What if your copy just worked?
Imagine if writing about your travel business just felt easier.
You had confidence in your copy, knowing it was quietly doing its job while you got on with running your business (or even taking a cheeky wee holiday).
You no longer second-guessed every sentence, because you knew who you were speaking to and what they needed to hear.
Instead of making it up as you went along, your content felt purposeful and well-paced, even during the busiest seasons. You weren’t scrambling for posts or worrying about the algorithm, because your words were landing directly in the inboxes of loyal, interested guests.
And best of all? You were attracting thoughtful, respectful travellers who cared about your destination and came back year after year.
How I help:
My done-for-you copywriting gives you copy that feels like you and works.
We start with a strategy session where I get clear on your business, your destination, and your ideal guests: who they are, what motivates them, and what they need to hear at each stage of their journey. Then I take the reins, combining destination research, competitor analysis, and deep knowledge of travel psychology to write copy that attracts the kind of travellers you actually want.
The result? Clear, consistent messaging that meets your customers where they are and helps build the long-term relationships your business relies on.
So, where do you start?
Your copywriting challenges might span multiple areas, each requiring a different approach. That’s why I’ve created four focused services, each designed to solve specific problems and deliver targeted results. Choose the one that matches your biggest challenge right now.
From website refreshes to welcome sequences to visibility campaigns, I’ll help you write with clarity, warmth and strategy so your right-fit guests feel it in their bones that this is what they’ve been looking for.
Choose your focus
Connection
Your guests are vanishing after one booking. Your website visitors are slipping away before they even inquire.
Stop the disappearing act.
I create connection systems that turn strangers into raving fans who book again, bring friends, and become your biggest advocates while you focus on what you do best.
Conversion
Your website is bleeding potential bookings. Visitors are bouncing off to book with competitors who knew exactly what to say.
Stop losing guests you should be winning.
I write copy that grabs browsers by the heartstrings and guides them straight to ‘book now’.
Visibility
Your ideal guests are searching for you right now – but they’re booking with competitors instead.
You’re invisible when it matters most.
I create content that gets you discovered by travellers who value what you offer, positioning you as the obvious expert choice in your destination.
Ongoing support
Between guest services, operations, and everything else on your plate, it’s no wonder that copy gets pushed to the bottom of the list.
That’s why I offer flexible copywriting support that adapts to your busy schedule and lets you focus on what you do best.
Leaving you secure in the knowledge that your copy is being taken care of by a professional wordsmith (who makes it her business to know yours).
“...a great communicator.”
She captured our Airbnb perfectly, despite being on the other side of the world and the subtle way her words handled any negatives was so clever!
Zooming and communication was easy, joyful and productive.
Highly recommend to anyone, anywhere in the world! Distance doesn’t matter when you have a great communicator working with you.
“...couldn’t be more thrilled with the results.”
Genevieve took the initial ideas and transformed them into engaging content that really captures the essence of what we are trying to get across to our target audience. I was pleasantly surprised by how she was able to elevate everything without using too much text, which is exactly what we wanted for our website. As for the copy she wrote, we couldn’t be happier. It not only effectively communicates our brand’s message, but also speaks directly to the needs of Optimum Chauffeur Drive’s customers.
Without hesitation, I would recommend Genevieve to anyone in need of website copywriting or rewriting.
“...improved copy but very much in my own voice.”
I was slightly apprehensive about the process as most of my text had already been written and I didn’t want to have to start from scratch but Genevieve was very understanding and supportive and together we were able to improve it all.
She is a good listener and understood what I was trying to say. Her input was invaluable and made me feel much more confident. The result is improved copy but still very much in my own voice.
I would recommend her service to anyone writing their own copy.
FAQs
I don't know what kind of copy I need. Can you help me decide?
Yes! That’s part of my process. We’ll talk through your goals, audience and existing materials, then work out what kind of copy will help you move forward.
2. I'm not sure I've found my tone of voice yet. Is that a problem?
Not at all. Helping you uncover a voice that sounds like you and speaks to thoughtful travellers is something I build into every project. Together, we’ll shape a voice that speaks directly your ideal guests.
3. Do you offer copy packages for more than one format (e.g. website and emails)?
Yes. If you need support across different areas, we can bundle them together or set up a Pick n’ Mix retainer to keep things flexible. prefer though: WhatsApp, Zoom or a good ole-fashioned telephone call.
4. Why doesn’t your website have fixed prices?
Because every job is different, and I’ll need to find out what you need before suggesting a price. Once I’ve sent you my quote, there’ll be no hard feelings on my part if you choose not to take me up on it.
5. I've already written a draft. Can you improve what I've got instead of starting over?
Absolutely. If your existing copy has potential, I can edit and reshape it rather than writing from scratch.
6. How quickly can you turn stuff around?
It depends on the project, but most pieces (like a homepage or email sequence) take around 2–3 weeks. I’ll confirm timelines once I know what you need. And you’ll find I’m great at keeping in touch to let you know how the work is progressing.
7. What format will you submit the copy in?
I usually use Word, but I’m open to other suggestions. And if you’d like me to make the changes directly onto your website, I can do that too.
8. Why do I need your help when I’ve got AI?
AI certainly has its uses (it’s great for generating ideas!) but if you’re relying on it to bash out your copy for you, don’t expect to be overwhelmed by bookings any time soon.
The thing is, AI is great at scraping the internet and putting together grammatically correct text fast. But what it comes up with is so unlike how real people speak that your customers will soon smell a big, robotic rat.
Plus, AI doesn’t do originality. You, on the other hand, have a lifetime of knowledge and experience of your destination. I can help get this all out and into words that will have customers queuing up to book your services. And THAT is something AI cannot do.
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