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Why blog for your tourism business?

Is blogging for you? (Spoiler alert – it probably is!) Imagine you’re researching a family holiday in Budapest, Hungary and...

Tour descriptions that SELL

You know your tours are awesome. So why aren’t they fully booked? There could be a few reasons why your...

Why content pillars matter

Ah, the blank screen of doom. I think we’ve all been there – especially when it comes to posting about...

You’re NOT rubbish at writing

Do you know something I hear A LOT when introducing myself to new people and telling them what I do...

On ferry crossings and copywriting

The ferry ride between mainland Scotland and my Shetland home takes 12 hours (14 if we stop at Orkney). Being...
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