Deep Travel Copy Blueprint

You’re attracting the wrong kind of guests. The ones who question your prices. Grumble about the lack of a flatscreen TV. Leave lukewarm reviews. And worst of all, don’t see what’s special about the experiences you create.

You’ve poured so much thought and care into your place, your tours, your guest experience. So why isn’t your copy showing that?

Maybe it’s because you’re trying to speak to everyone and appealing to no one. Maybe your voice wobbles between too formal and too chatty. Maybe you’re stuck chasing likes, but not seeing bookings.

You’re not alone

Just ask Jennie, a thoughtful STR host with a beautifully restored barn in New Zealand. She was attracting guests who didn’t appreciate what made her place special: its simplicity, sustainability, and soul. When we worked together, we rewrote her copy with her dream guest in mind. The result? More bookings, better-fit guests, and no more copy-induced stress.

Here’s what happens when your copy isn’t working

Without the right copy strategy, you’re likely experiencing something similar. You get fewer bookings or bookings from guests who don’t appreciate your authentic approach. You start to second-guess your pricing. You feel like you’re slipping into the mainstream tourism trap instead of offering something meaningful.

Worse still, the work you once loved becomes a headache. Instead of building relationships with guests who get it, you’re fielding complaints, firefighting petty issues, and feeling like your business is stuck.

But imagine the opposite…

What if your copy attracted guests who became genuine advocates for your business? What if you had a clear strategy, a strong voice, and a steady stream of guests who aligned with your values, returned year after year, and recommended you to their friends?

That’s what this course is here to unlock.

Introducing Deep Travel Copy Blueprint

As someone who understands deep travel and what motivates conscious travellers, Deep Travel Copy Blueprint is your self-paced course to write the kind of copy that builds real connection, the kind that helps you attract thoughtful, right-fit guests who value what makes you special.

You’ll learn how to:

• Get crystal clear on who you’re writing for and how to reach them
• Build a brand voice that feels natural, consistent and confident
• Write copy that aligns with your values and resonates with your audience
• Use storytelling, structure and strategy to guide readers from “curious” to “clicking book now”

This isn’t about big promises or manipulative marketing. It’s about writing in a way that reflects the depth and care you bring to your work and helping that shine through in every word.

By the end of the course, you’ll feel more confident, more focused, and more at ease every time you sit down to write.