Imagine being able to write clear, confident copy.
Boldly Go: Confident Copywriting for Travel, Tourism and Hospitality
Kerstin Devine
Founder and Guide, Devine Tours of ScotlandWhether you are a newbie to copywriting or have attempted to do it for some time, this book is the perfect road map to finding your own tone of voice in speaking to your dream clients. An essential tool in the copywriting tool box of any small travel, tourism and hospitality business.
Benjamin Rhatigan
Co-founder and Strategy Director, Arrival ProjectsGenevieve's personable, approachable tone engages from the outset, but it's the actionable tips that really kept me reading. She takes her accumulated knowledge of copywriting from across a broad spectrum of tourism, travel, and other endeavours and digests it into functional lessons you can use immediately.
Paul Anderson
The Social Media HotelierBoldly Go is an incredibly practical and accessible guide. It highlights how great copy starts with knowing your dream customer, shows you how to avoid generic language, and reminds you that good writing builds relationships. A must-read for small tourism businesses.
Joanne Blackmore
Short-term rental hostGenevieve's simple and actionable advice about identifying my dream customer, creating a brand identity and building a content strategy has left me feeling confident and inspired. It's so packed full of valuable information I've already started re-reading it!
This is for you if you’ve ever sat at your screen, stirring the tepid word soup you’ve made and yearning for copywriting help.
Your budget may not stretch to calling in a pro, but oh, how you wish there were a handy guide made just for businesses like yours.
If only there were a book about copywriting, specifically for travel, tourism and hospitality pros…
But wait, there is.
Why this book matters
When your words aren’t working, your ideal guests scroll past. They bounce off your site, ghost your emails, or book with someone who sounds more aligned. It’s frustrating, because you know what you offer is special. You create meaningful travel experiences but your words aren’t attracting the thoughtful travellers who’d truly appreciate what you offer. You just need a way to say it: confidently, clearly, and without sounding like a stuffed shirt.
Enter Boldly Go
A jargon-free, slimline guide to writing magnetic, persuasive copy that feels like you. Whether you’re refreshing your website, planning blog content or finally tackling that About page, this book shows you how to do it, step by step.
What you’ll learn
- What makes travellers hit “book now” and how to tap into that
- How to attract conscious travellers who value authentic experiences over mass tourism
- How to define your dream customer (and actually write for them)
- Writing copy that speaks to guests seeking transformation, not just transactions
- Building a voice that sounds like you, not like everyone else
- Positioning against mass tourism operators
- Planning content without losing momentum or your mind
- Writing About pages, blog posts, emails and social captions that connect
- Making SEO work for you (without selling your soul)
- Editing like a pro
- Using AI (wisely)
- Spotting and fixing common copy mistakes that cost you bookings
- Writing with confidence, clarity and personality
Who it’s for
Small travel, tourism and hospitality business owners who want to attract travellers who value authentic experiences and meaningful connections, boost bookings and finally feel good about the words on their website. Especially those creating transformative travel experiences, cultural immersion, or boutique stays that go beyond standard tourism.
First About page? Tired tour descriptions? A blog plan you keep putting off? Boldly Go walks you through it all, calmly and clearly.
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Price range: £8.00 through £115.00