Want your guests to feel like you’re an old friend? Then earn their trust. 

You want more bookings from your kind of guests, but how many opportunities are you missing to build connection?

Your guests book once, then disappear. You’re left wondering if they enjoyed their stay, if they’d recommend you, if they’ll ever come back. They might, of course, but they might just as easily move onto the next adventure with someone else. 

What do your guests hear from you after checkout? If there’s a deafening silence from your end, you’re missing a huge opportunity. Meanwhile, your competitors are building loyalty while you’re starting from scratch with every new booking.

And what about the visitors who aren’t ready to book yet? They love what they see on your website, but the timing isn’t right. Are you going to let them float off into the arms of your competitors, never to return? Or are you going to get them into your world?

Let me help you create a communication system that transforms one-time visitors into lifelong advocates. 

With the right kind of copy, guests stay connected to you and your place long after they’ve left.

What I create for you:

• Welcome email sequences (3-5 emails that build excitement post-booking)
• Pre-arrival emails (practical info wrapped in warmth)
• Post-visit follow-ups (genuine connection, not just spammy review requests)
• Regular newsletters (stories and insights that keep you top-of-mind)
• About page copy (your story told with purpose and personality)
• Guest communication templates (creating warmth across all touchpoints)

The journey your copy needs to support:

Just booked Your welcome sequence kicks in immediately. Instead of radio silence after payment, your guests receive emails that build excitement, share what to expect, and reinforce their smart choice.

Before the experience Your pre-experience communication creates anticipation and sets expectations. Whether it’s arrival details for your guesthouse or meeting points for your tour, you’re showing you care about their experience.

During the experience Your in-person materials and touchpoints sound like you: warm, helpful, genuinely pleased they chose you.

After the experience Your follow-up isn’t just ‘please leave a review.’ It’s a genuine thank you that opens the door for future conversations and referrals.

Between experiences Your newsletters aren’t promotional blasts. They’re updates from someone they trust, keeping your destination and expertise top-of-mind.

Once this system is in place, it works while you sleep. This is when your copy really starts to pull its weight: nurturing relationships, setting expectations, and creating the connections that the most successful tourism businesses are built on.

Book your free 30-minute call to discuss how Connection copywriting can transform your one-time visitors into lifelong advocates.

Perfect for: STR hosts, retreat leaders, and tour operators who understand that connection creates loyal guests (and that loyal guests create sustainable businesses).