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Coming soon: your guide to writing better copy

Cover of how-to book on travel and tourism copywriting, Boldly Go. Cover features book title and illustration of a ferry.

This is for you if you’ve ever sat at your screen, stirring the tepid word soup you’ve made and yearning for copywriting help.

Your budget may not stretch to calling in a pro, but oh how you wish there was a handy guide to help you write the words you need!

If only there was a book about copywriting specially for travel, tourism and hospitality pros…

A book that:

  • shared the secrets of writing clear, persuasive copy, step by step;
  • guided you through the essential groundwork you need to do before you start writing (this makes the writing process so much easier!);
  • helped you ooze charisma through developing your tone of voice;
  • showed you how to ratchet up the FOMO so your customers can’t bear the thought of not booking your service;
  • was slim, easy to navigate and jargon-free.

But wait….

There is!

Written by me, edited by the eagle-eyed Ruth Abi  and designed by the amazing Amy Manning (behold that lovely cover!), Boldly Go is coming out very soon.

Want to know what makes me qualified to write a book about travel and tourism copywriting? Find out who I am and what I do here

Readers' reviews

Benjamin Rhatigan
Benjamin RhatiganCo-founder and Strategy Director at Arrival Projects
There are many books on writing but it's the rare few that are also fun and entertaining! "Boldly Go" is one of these. Genevieve's personable, approachable tone engages from the outset, but it's the actionable tips that really kept me reading. Genevieve takes her accumulated knowledge of copywriting from across a broad spectrum of tourism, travel, and other endeavours and digests it into functional lessons you can use immediately. I especially appreciated learning about the critical tools that help push potential customers over the finish line with persuasive, convincing writing. I also liked the real-world examples that show concrete applications of the concepts in the book, plus the exercises and a workbook where you can get practicing right away. Whether you're a destination marketer or otherwise, writing for yourself, a client, or someone else, there are evergreen lessons here that will bolster your confidence and give you an authoritative command of copywriting.
Kerstin Devine
Kerstin Devine Founder and Guide, Devine Tours of Scotland
Whether you are a newbie to copywriting or have attempted to do it for some time, this book is the perfect road map to finding your own tone of voice in speaking to your dream clients. Whilst reading the book I found myself nodding in agreement throughout the chapters and felt finally understood. The book is well structured from start to finish. Addressing ALL essential aspects of travel/tourism copywriting in a nutshell. From building foundations and up-skilling your copywriting techniques to finding the confidence of editing your existing copy or proofreading your new copy - NOTHING is left out. Workable task lists at the end of each chapter encourage you to gradually move forward on your very own self-paced “copywriting odyssey”, as Genevieve coins it. Excellent content examples speckled throughout the book allow you to get a feeling of what YOUR own copy should be. This, combined with the professional copywriting tips and annexed templates, make this book an essential tool in the copywriting tool box of any small travel, tourism and hospitality business.

Get yourself on the wait list for my book Boldy Go: Confident Copywriting for Travel, Tourism and Hospitality (out February 2025). In doing so, you’ll bag yourself a generous discount. And get:

  • first dibs on a print copy
  • sneak peeks
  • access to bonus material

Want to work with me? Apply here:

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