Let me write your travel and tourism copy for you.
When your copy is doing its job properly, amazing things happen.
Just imagine this...
Looking ahead to next season, you're delighted to see you're fully booked. You have returning clients, reams of five-star reviews, and you're confident that your pricing finally reflects the value of your service. Finally, you seem to have got a handle on that elusive concept of work-life balance, meaning you get to work less and earn more.
If only, eh?
Instead, you feel like you're constantly struggling to get eyes on you and your business. Maybe you're just about keeping your head above water, but you're working overtime just to keep afloat. Right now, you're more about surviving than thriving...
Let me be your life-raft!
My done-for-you copy service takes the strain out of marketing your travel and tourism business. You can work towards your vision of the perfect future, focusing on the logistics of delivering a first-class service while I concentrate on your copy:
- developing your tone of voice
- shining a light on your USP
- connecting with your clients
fancy having one less thing to worry about?
YES! Please write my copy for me!
Hi, I'm Genevieve
TRavel and tourism copywriter
- Creative copywriter with SEO knowledge
- Have written copy for some of the UK's leading luxury tour operators
- Regular blogger for Promote Shetland
“
Sarah Higgins
Optimum Chauffeur Drive, Ireland
We recently had the pleasure of working with Genevieve on the copy for Optimum Chauffeur Drive's website, and we couldn't be more thrilled with the results.
Genevieve took the initial ideas and transformed them into engaging content that really captures the essence of what we are trying to get across to our target audience. I was pleasantly surprised by how she was able to elevate everything without using too much text, which is exactly what we wanted for our website. As for the copy she wrote, we couldn't be happier. It not only effectively communicates our brand's message, but also speaks directly to the needs of Optimum Chauffeur Drive's customers. Without hesitation, I would recommend Genevieve to anyone in need of website copywriting or rewriting.
A range of travel and tourism copywriting options
It depends on what you need.
Websites
Is your website making the right impression on potential customers? If it doesn't entice customers in (and persuade them to stay long enough to make their booking), then it's not doing its job properly.
I can rewrite your whole website from scratch or turn my attention to certain pages. And if your site is languishing in Google limbo, a little creative SEO magic will soon put that right!
Prices start at £200 per web page.
Tour itineraries
There's an art to writing a good tour itinerary.
It's not just about the logistics of your tour (although the whens, wheres and how longs do need to be super-clear).
More importantly, a tour itinerary has to speak to your customers' emotions, to generate such FOMO that they can't not press that 'Book now' button.
All this and they need to be concise.
A tall order? Let me rise to the challenge.
.
Blog posts
None of your AI-generated blancmange here, thank you very much!
Blog posts, as I'm sure you know are great for SEO. But deadly dull bot-written posts are not fooling anyone.
Get me writing for you, and I'll craft posts that aren't just fun to read, but that answer your clients' questions about your destination and services. That'll get you moving your way up the search pages too.
Prices start at £200 per post.
Holiday home listings
Revamping your holiday home listings and website copy is a surefire way to increase your bookings.
My rental copy will capture the essence of your holiday home, attracting your dream clients in their droves. I'll write words that will generate interest, build trust and create clarity: the three bedrocks of holiday rental copywriting.
All this in your brand voice, with ultra-persuasive (and SEO friendly) headlines thrown in for good measure.
Prices for a holiday rental listing write-up start at £250
Emails and newsletters
You know that regular emails are a vital tool in your sales arsenal. Not only that, they're a great way of nurturing your loyal customers and keeping you front of mind.
But how to write emails that get opened and make sales rather than going straight to email purgatory (aka the spam folder)?
Leave your email writing to me. We'll soon get your open rates on the up.
Press Releases
You'd love to get your tourism and travel business featured in the local and national media.
With my newsroom experience, I know how to write a succinct press release with a compelling headline, engaging hook and a fresh angle.
And, not only do I know just how to pitch your story, I'll make sure it gets to the right person.
Frequently Asked Questions
Well, there are a few tell-tale signs! Maybe you absolutely hate writing and resent having to write a simple paragraph (if that's the case, hiring a copywriter is a no-brainer). Or perhaps you're just really s-l-o-w at writing, so it's a huge time sink. It could be that you like writing, but find you're never getting sales or leads from your copy. If writing for your business is causing you problems in any way, you could definitely benefit from copy coaching or my done-for-you copy services.
Of course you can! It'll save you time and money.
Unfortunately, it will also be bland, unoriginal and quite possibly riddled with factual inaccuracies.
The internet is awash with AI-generated travel and tourism copy. And it's getting pretty stale. If you want to stand out from the crowd, steer well clear.
Every copywriter is different. Here's my process. After you send me your initial enquiry, we'll have a brief, no-obligation meeting, and I'll see if I can help you. Depending on whether we're a good fit for each other, I'll send you a quote, along with a contract. If you choose to proceed, we'll have an initial 90 minute meeting, where I find out more about your business and brand, as well as the task in hand. Then we'll agree on a schedule and I'll get to work.
Yes, I can. And the price will depend on the extent of the work, and whether you require content editing, copy editing or a simple proofread. Get in touch for a quote.
I'm based in Shetland, so unless you're a fellow Shetlander it's likely we'll be communicating with each other through Zoom, email and good old-fashioned phone calls.
You could always come for a mini-break though. It's lovely here!