Get support with your travel and tourism copywriting.

Does your copy need a boost?

Feel your online presence doesn't reflect the real you? Worried about sinking into oblivion in a saturated tour market? Want more money but scared to raise your prices?

It doesn't have to be this way. 

Choose the right words to market your business, and you'll find that attracting the right kind of client becomes a lot simpler. Can you imagine being able to choose who you want to work with?

With the right copy, you can. 

Words have the magical power to woo your audience, attracting your dream clients and driving more sales. But it's not all about syntax and semi-colons, far from it!

Want to know the two building blocks of great copy? It's clarity and confidence every time.

  • Clarity: on who your clients are and what you're offering them 
  • Confidence: that you (yes, you!) with your unique blend of skills, personality and experience are the BEST person to deliver on that offer.

On a Copy Boost session with me, we'll take a long, careful look at your tourism business, figuring out what makes it unique. We'll work on establishing solid foundations (the who and why of your business) before moving onto the nuts and bolts of copywriting. 

Campion Copy

 Boost




Ready to write about your travel and tourism business with confidence?

Let me give you a wee boost.

Hi, I'm Genevieve

Travel and tourism COPYWRITER AND COACH

  • Over 10 years of freelance writing experience and a qualified copywriter to boot. 
  • I've worked with tour guides and tour operators from the UK, Ireland, New Zealand, Bosnia and Uganda.
  • I support Shetland business people with their copywriting in my role as local Business Gateway advisor. 
  • I'm a former teacher with oodles of warmth and patience and love nothing more than helping my clients leap over their writing hurdles. 
 More About Me
“
Robert Howie

Historic Edinburgh Tours

Genevieve was able to do so many things which have helped me understand the way I should present myself on my website. Yes, words DO play an important role, but I was given so many more ways in which my voice and personality’could shine through. What was really impressive was that her ability to help me understand the changes I need to make came from her excellent understanding of what I did. Her communication before the online coaching session ensured our time was laser focused and fully relevant to what I needed and wanted from the session.

As a result of the session with Genevieve I feel very positive about moving forward! 

STOP second-guessing yourself, start writing better travel and tourism copy.

THE CAMPION COPY BOOST

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Copy coach working with client

 CAMPION copy Boost

Inject your copy with some va-va-voom!

  • Develop your own tone of voice. 
  • Understand sales and buyer psychology.
  • Connect with your clients on a much deeper level.

"Brilliant ideas for content that I can share with my target audience."

Communication was smooth: it was like catching up with a friend from high school. The structure of the coaching session had a good flow – Genevieve made it interesting by leading me to find the answers rather than just telling me what she knew. She shared brilliant ideas for content that I can share with my target audience, and I now feel highly motivated to use all the knowledge I've gained. I would describe this as a mind opening and motivating experience.

Mirna Cemalovic Kukrica  
Tour guide, Mostarly Guide

"Thorough, in-depth and creative feedback." 


I now feel much more confident and also much more creative when it comes to ideas for posts. I felt a bit out of place before, as I had newly started my Instagram account, but now I feel much better.

Don't hesitate to contact Genevieve if you need help with your copy. She really listens to your concerns, ideas and perspectives and gives thorough, in-depth and creative feedback. 

Angelica Pizzo
Tour guide, Live Travel and Tours

Campion COPY BOOST

£275

Here’s what happens: 

You answer the questions to my pre-coaching questionnaire, and I'll dissect them, following up on anything that's not clear. 

 I'll stalk your social-media channels (in a totally non-creepy way, obvs) and analyse your website content and copy.

We'll meet online (or in person, if you fancy a wild and windy mini-break) for one hour. Every Copy Boost session is different (see below) but rest assured, it will be tailored to get you results. 

You'll receive my detailed feedback on your writing, along with actionable goals to work towards.



What you'll get:

  • A questionnaire which will help me understand your business mission and goals
  • A one-hour coaching session. Every Copy Boost session is different, as it is tailored to suit your business needs and goals. For example, we might perform a live copy makeover on a particular piece of copy. Or we might take a holistic look at your content and copy across the board and pin down ways to improve it. Or we could take time to identify your ideal client and discuss how to connect with them through your writing. Whatever we do within the session, it will be designed to give you the maximum ROI.
  • A two-page PDF containing detailed feedback on your writing, along with the rewritten copy. Plus a tailor-made writing plan to help you navigate your personal writing challenges.