Your tours are anything but generic. Your copy shouldn’t be either.

There’s a definite art to writing a good tour itinerary.

It’s not just about getting the logistics right (though yes, the whens, wheres and how longs do need to be super clear). A strong itinerary speaks to your customer’s emotions. It builds desire for authentic connection, cultural immersion, and transformative experiences. It generates that subtle, irresistible FOMO: the kind that has thoughtful travellers clicking ‘Book now’ before they’ve finished their coffee.

If your current itineraries feel too checklisty, too detailed (or not detailed enough), or just not all that different from what everyone else is offering, you’re not alone. Maybe they focus on facts and features, but miss the deeper meaning of what you create. Maybe they’re crammed with activities but don’t capture the cultural connections, local encounters, or perspective-shifting moments that make your tours truly transformative.

So let me fix that for you. 

We’ll talk through your tours, build up a clear picture of the meaningful experiences you offer and why they matter, and then I’ll get to work.

Are you creating space for transformative local encounters or crafting journeys that change perspectives? I’ll use my copywriting craft and destination know-how to shape descriptions that don’t just explain, but evoke.

The kind of words that help your ideal guests imagine themselves already immersed in local culture.

What’s in it for you:

• Tour descriptions that attract travellers seeking authentic experiences, not just sightseeing
• Copy that communicates depth and meaning, not just activities
• Stand-out wording that positions you above mass tourism operators

Here’s the plan:

• You fill in a short questionnaire about your tours and audience.
• We meet to talk through it in detail.
• I write your first draft, you send feedback.
• I revise and deliver your second draft.
• You get brilliant new tour itineraries that convert the right kind of travellers.

Pricing

Prices start at £200 per tour itinerary.