Campion Comms

Tour itineraries

There’s a definite art to writing a good tour itinerary.

It’s not just about the logistics of your tour (although the whens, wheres and how longs do need to be super-clear). 

More importantly, a tour itinerary has to speak to your customers’ emotions, to generate such FOMO that they can’t not press that “Book now” button.

A tour itinerary has to be all this – and it should be concise.

A tall order? Let me rise to the challenge. 

What’s in it for you:

  • tour descriptions that tap into your customer’s dreams;
  • copy that describes the benefits your tour has to offer (not just the features);
  • descriptions that make you stand out in a sea of competitors.

How we roll:

  • you fill in a questionnaire which tells me what I need to know about you, your business and the tour(s) in question;
  • we meet to discuss your questionnaire answers in detail;
  • armed with knowledge about you, your business and your tour(s), craft my first draft;
  • you read it, and tell me what you think;
  • based on your feedback, I write a second draft;
  • you have cracking new tour itineraries.

Your investment: prices start at £200 per tour itinerary 

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Keep In Touch

If you’d like to hear more from me, join Club Campion. You’ll get regular:

  • travel and tourism industry insights
  • industry specific copywriting tips
  • the odd story about life in the UK’s most northerly archipelago

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