Need more support? Try my VIP service, Copy on Call. 

You've tried the quick fixes, and you know the difference that investing time and money could make to your tourism business. But where you're going and where you want to be are not yet aligned. 

The thing is, no matter how many lead magnets you download, blog posts you scour and free webinars you attend, you never seem to be able to make these changes.

Sure, you're showing up daily on social media. But you're often posting just for the sake of it — without any sense of purpose. Content strategy — hah! What's that? You can't remember the last time you blogged and though you know fine well you should have a mailing list, you just can't seem to get yours off the ground. 

What you need is accountability. Someone to hold your hand and get you on the right track. You can't afford to outsource everything (and neither would you want to) but you would like someone to hold your hand and get you on the right path. 

How would you like to have me in your pocket for a month? Not literally of course (don't think I'd fit). But just a message, phone or video call away. To troubleshoot your content and copy problems, cheer you on, and answer any content and copy questions you have.

By the end of the four weeks, you'll have learned so much about content and copy writing. Not only that, you'll feel one hundred percent more confident and purposeful about marketing your travel and tourism business. 

And, for a modest retainer, you'll have the chance to carry me around in your pocket for as long as you need me. 

Campion Copy on Call.









Feel like a one-off coaching session isn't enough?

Maybe it's time to play a longer game.

Hi, I'm Genevieve.

travel and tourism COPYWRITER AND COACH


  • Eldest of three sisters, so being a bit bossy (in the nicest possible way, of course) comes naturally.
  • Mum to one 17-year-old teenage boy (so I'm adept at administering friendly prods). Also Mum to a 19-year-old daughter who has left home, so well-used to dishing out motivational advice from afar.
  • As a former teacher, I know exactly what steps to take if you don't submit your assignments on time! How does detention sound?
  • Seriously, though, I just got bored of writing the same list of qualities on every single one of my sales pages. Check out my testimonials if you'd like a flavour of what I can do for you!
  • “
    Sandra Benn 

    Founder, Chiya and Chai

    What helped me most was Genevieve's  advice on writing with my ideal client in mind. We walked through some examples in the session which was helpful. And I could see immediately how my website copy was speaking more to me than to my client. Lightbulb on!

    Genevieve shared some ideas for follower reach and engagement on posts about my new service. I’ve implemented 3 of these and had my best engagement levels in quite some time. The reach of one of these posts led to an industry influencer getting in touch with me which really boosted my confidence. I’ve also had an enquiry about working with an organisation next year on a pipeline project they have.

    So, it’s been a delight to work with Genevieve both in terms of the support and insight but importantly — and it’s why we do it — the results I’ve achieved in a short space of time.

    TIME TO GET SERIOUS.

    Are you ready to invest in your business?

    Campion Copy on Call (VIP service)

    You NEED more bookings, and you're clear that your copy and content are the missing parts in the jigsaw. You're full of ideas and enthusiasm and you want to be able to come up with your content and copy, but time and lack of confidence are holding you back.

    With my support, you'll transform  from copy-cringe to copy-confident in a matter of weeks. You'll understand the fundamentals of copywriting as they apply to your tourism and travel business, and you'll be able to employ key copywriting techniques to great effect. 

    Most importantly, you'll have developed a strong and sustainable copywriting strategy. No more posting on the hoof and hoping for the best! Every word you write will be purposeful and play its part in delivering the results you need. 

    "Zooming and communication was easy, joyful and productive."

    I had an extremely pleasant experience working with Genevieve. It was my first time working with a copywriter and she opened my eyes to things I didn't even know, I didn't know. :) She captured our Airbnb perfectly, despite being on the other side of the world and the subtle way her words handled any negatives was so clever! Zooming and communication was easy, joyful and productive. Highly recommend to anyone, anywhere in the world! Distance doesn't matter when you have a great communicator working with you.

    Jennie Harding,
    Airbnb Host, New Zealand

    "I've been able to turn around my approach to marketing."

    On reading Genevieve’s LinkedIn profile, I decided to follow up on her coaching offer. Our session together restored my hope in marketing myself and my business. I feel that I’ve been able to turn around my approach to marketing, and that I am now on the right path. I was surprised by how Genevieve went above and beyond in her efforts to help me succeed, and I now feel my Baheka Travel Business is going in a new direction I would never have thought possible. I’d recommend Genevieve’s coaching service to any business person, regardless of the industry they work in.

    Herbert Bagyenyi
    Tour operator, Baheka Travel, Uganda

    Campion Copy on Call

    £950

    Here’s what happens: 

    You tell me all about your business and share your copywriting challenges. 

    We'll meet for a 90-minute coaching session, where we'll collaborate on a copywriting action plan. 

    After our session, you'll receive a personalised action plan to implement over the next four weeks.

    Send me your copy as you go. I'll give you feedback within 24 hours (max).

    Ask me copy and content questions as they occur to you. We can jump on a call together, or I'll share resources on your Trello board.

    At the end of the four weeks, we''ll debrief in our second coaching session.

    Finally, you'll receive a longer-term action plan so you can continue smashing your content and copy goals. 

    You'll have the option to access my continued support (one coaching call and up to three copy reviews per month) for an additional monthly fee of £197.



    What you'll get:

    • A questionnaire which will help me understand your language level, business mission, and goals
    • A 90-minute coaching session tailored to your copywriting needs and business goals  
    • A recording of our session 
    • A PDF containing a personalised action plan, highlighting areas for development over the next four weeks. 
    • Your personalised Trello Board with links to the session recording, pre-recorded trainings and other resources 
    • My feedback on your copy whenever you need it 
    • A PDF containing a personalised action plan, highlighting areas for future development